event details
Theme: The Future Is Anti-Fragile: Thriving Through Challenge
The outdoor industry has weathered unprecedented storms—supply chain chaos, climate volatility, shifting consumer behaviors, and economic uncertainty. While many companies focused on simply surviving these disruptions, a select few discovered something remarkable: they didn't just bounce back, they evolved into something more powerful.
Following a highly successful inaugural event, we are excited to gather again for a full day of networking, learning, and exploration. Times for events listed below may shift as details are finalized.
This year, we are pleased to be hosted by the National Ability Center (NAC) in Park City.
8:00 AM | Optional Outdoor Activities
Come early and meet some of your fellow summit goers for a morning walk, archery, a tour of the NAC facility, and/or a cup of coffee.
10:00 | Arrival and Registration
10:30 | Welcome and Keynote Speaker
Summit Facilitator: Stu Larson, President, Ferron Creek, LLC.
Keynote Speaker: Noelle Pikus-Pace, 2014 Olympic Silver Medalist in Skeleton
11:30 | Lunch
12:30 | Topic Group Breakout Sessions
Join fellow participants in breakout sessions for more focused discussions on one of four topics.
Topic 1: Supply Chain, Manufacturing, and Tariffs
- Session Facilitators: Shawn Hostetter, CRO - DryOut; Tom Bishop, Founder/ CEO - Paleblue; Ben Kolander Chief of Staff, World Trade Center, Utah.
Topic 2: People and Culture
- Session Facilitators: Pete Labore, CEO - Christy Sports; Dan Gregory - Dir. Org. Design and Expansion - Deer Valley Resort
Topic 3: Sales and Marketing
- Session Facilitators: Alex Adema, VP of Sales - Doppelmayr USA;
Topic 4: AI and Technology
- Session Facilitators: Matt Freestone, Dir. IT - Pura; Mark Allen, Former CIO - Altigen Communications; Tracie Belt, Consultant - IMA Financial Group
2:30 | Panel Discussion
We're excited to learn from our amazing panelists, each with their own stories of resilience and learning to become more anti-fragile. This year, our panel will be facilitated by our colleague Ted Forbes and will include:
3:15 | Wrap -Up and Moving Forward
4:00 | Outdoor Networking Activities
Bring your bike, hiking or climbing shoes, and spend some time with other participants hitting the trails of Park City or enjoying a tour of the NAC.
6:00 | Optional Dinner Groups
For those interested, we will have sign-up sheets for anyone interested in grabbing some dinner after the event.